Darphynia's Diary

During CES, we came upon the Life n Soul booth.  They have earbuds, headphones, speakers, and so much more.  They also make the KiiTAG 2, and you can read more about that here .  If you haven't yet, definitely check out their products because they are well worth it.  Below is more about the company, and I can't thank Ronny & Beth enough for their time. Image courtesy of lifensoul.com 1.   Where and in what year was your business established?  Who founded your business? Ronny Tsai founded Life n Soul in 2013 in Irvine, CA. 2.   Who is your target consumer base? Our products are part of the Bluetooth audio and gadget and our target consumer base is comprised of young adults and technology-savvy individuals. 3.   In one word, how would you describe your current customers? Cutting-edge 4.   Please describe the process behind the establishment of your business (i.e. How the concept came about, the mis...

I was debating whether to make this a tech post or wellness post.  In this case, the two go hand-in-hand, so I chose wellness. Image courtesy of aftershokz.com AfterShokz has created a line of amazing headphones...well, unconventional "headphones", that utilize military-grade bone conduction technology .  Have you ever wished there was a way you could listen to music, and still be tuned in to your surroundings?  AfterShokz has the answer, and they come in three forms.  Before I get into their products, how many of you workout at night?  Even though I have never felt unsafe, there are inherent dangers when walking, jogging, etc. in the dark.  You forget to wear reflectors, have your headphones/earbuds on or in, and SPLAT!  You've become the next news story in your town, not to mention "one with the street".  Or, you're walking around, talking on your phone, and smack into the person walking towards you because you weren't paying attention.....